The Goat and Block is a premium caterering business that focuses on creating visually and tastefully balanced charcuterie boards.

Owner, Sarah, wanted to include both “goat” and “cheese” elements in a logo for her start-up catering business. 

Along with creating a new brand identity that Sarah is proud to show off, I included a simple brand guide that provides instructions and usage guidelines for the Goat & Block brand. The guide is important so that the brand’s look and feel maintain consistency on all future marketing materials. 

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